We enable the shift from scattered efforts to a strategic function.

Our services are tailored for non-profits and adapted for the specifics of how each organisation works and what it aims to achieve.
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The Method

A communications capacity-building programme

Our signature service, The Method, is a structured, collaborative engagement to build self-sufficiency in communications. We work with leadership and teams to set up systems, build skills, and secure buy-in — then step back, leaving a strong internal function in place. This is a high-involvement and gradual intervention, but it is what makes the function stick and grow from within.

This is how we do it:

01
Discovery & gap identification
We begin with in-depth, multi-day sessions with leadership and teams to understand the organisation’s mission, operations, and goals — and to identify cultural, process, or capacity gaps limiting communications.
02
Collaborative strategy
development
We work with internal teams — who know the organisation and its culture best — to develop a practical, bespoke strategy with clear goals, audiences, messages, and a roadmap for both short- and long-term priorities.
03
Leadership alignment
and resource mapping
We align the strategy with leadership goals and map required resources — people, budgets, tools, systems — ensuring the plan is ready for implementation.
04
Embedded execution
This is the heart of our programme — embedding with the communications team to implement systems, drive content production, and foster collaboration across teams. The focus is on building habits, momentum, and shared ownership.
05
Transition enablement
Our goal is not long-term retention — it is building the organisation’s capacity. Once that is in place, we begin a structured transition: transferring knowledge, helping recruit if needed, and stepping back as your team takes over.

Our client partners

Digital strategy & content

We help non-profits bring order and intent to their digital presence.

Starting with your goals — like fundraising, advocacy, or audience engagement — we identify the right platforms, build a strategy that fits your team’s capacity, and set up workflows, review systems, and metrics.

We also create core content pillars, reusable templates, and actual content: social posts, blogs, videos, email campaigns, and more — so your team can produce purpose-led digital communication consistently.

Website strategy & development

Your website is often the first place people go to understand what you do. We help build a clear, thoughtful, and professional digital presence that reflects every organisation’s identity, approach, and impact.

We define who the site speaks to, what actions it should drive, and how it fits into your broader communication goals — then shape the content, design, and development accordingly.
The Purpose Pack

Essential communication collateral

A few key pieces of communication can go a long way in helping non-profits tell their story clearly, engage the right audiences, and show up consistently across contexts. The Purpose Pack delivers a range of high-impact materials based on the specific need.

What it includes:

Organisation Decks

Clear, compelling presentations tailored for donors, partners, or
public audiences.

Brochures

Visually engaging, concise documents for events, field use, or meetings.

Fundraising Notes

Strategic documents that articulate the ‘why,’ ‘how,’ and ‘what’ of your initiatives to spark donor interest and secure funding.

Photographs & Photo Essays

Visual narratives that capture your work and deepen
audience connection.

Films

Short, purpose-driven videos for fundraising, outreach, events, or internal use.

Event Materials

All print or digital content needed for outreach or donor events.

Custom Collateral

Based on your needs, from one-pagers or microsites to long- lasting digital assets.

Research communication & evidence uptake

A lot of valuable research remains underutilised because it is not shared effectively or early enough. We help close that gap.

Our research uptake strategies begin at the design stage, mapping stakeholders, identifying engagement touchpoints, and building opportunities for dialogue throughout the research lifecycle.

We also translate complex findings into accessible formats like reports, briefs, toolkits, and more, tailored to different relevant audiences. The result is research goes beyond a report to inform programmes, shape advocacy, and drive action.

Wordmatter founder Priya led research uptake for two action-research programmes under the UK Aid–supported STRIVE research consortium. Explore the research communication and uptake work from these programmes: Samata and Samvedana Plus.

What it looks like in practice

We have helped organisations clarify their story, build internal systems, and communicate with purpose — across strategy, digital, websites, research, and more. Here are a few examples of how that work has come together.
Case Study

How Gram Vikas made content production a system and a practice

As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.
Know how
Case Study

Restructuring communications to drive strategic and cultural alignment

In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.
Know how

Ready to start a conversation?

We would be glad to hear what you are navigating and see how we can help.