Rufus Sunny, now Team Lead, Deputy Manager - Communications at SBI Foundation, reflects on his journey through Wordmatter’ s flagship engagement at Gram Vikas, and what it reveals about cultivating talent in the social sector.

Liby Johnson, Executive Director of Gram Vikas, reflects on seven years of building the function from the ground up — and the lessons it holds for others in the sector.

In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.

As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.