Case Studies

Feature
There is no universal workshop for impact communication
Sukriti Ojha reflects on designing impact communication workshops for 25 leaders across five continents, and the challenge of building for vastly different contexts, disciplines, and realities.
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Case Study
Why non-profits must invest in employee creators
Robin Jacob Abraham writes about what it reveals about building communication leadership in the non profit sector
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Interview
From The Ground Up: Rufus Sunny on his evolution in Social Sector Communications
Rufus Sunny, now Team Lead, Deputy Manager - Communications at SBI Foundation, reflects on his journey through Wordmatter’ s flagship engagement at Gram Vikas, and what it reveals about cultivating talent in the social sector.
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Interview
Investing in the long game: Liby Johnson on building Gram Vikas’ communications muscle
Liby Johnson, Executive Director of Gram Vikas, reflects on seven years of building the function from the ground up — and the lessons it holds for others in the sector.
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Case Study
Restructuring communications to drive strategic and cultural alignment
In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.
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Case Study
How Gram Vikas made content production a system and a practice
As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.
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