Case Studies

Feature

There is no universal workshop for impact communication

Sukriti Ojha reflects on designing impact communication workshops for 25 leaders across five continents, and the challenge of building for vastly different contexts, disciplines, and realities.
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Case Study

Why non-profits must invest in employee creators

Robin Jacob Abraham writes about what it reveals about building communication leadership in the non profit sector
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Interview

From The Ground Up: Rufus Sunny on his evolution in Social Sector Communications

Rufus Sunny, now Team Lead, Deputy Manager - Communications at SBI Foundation, reflects on his journey through Wordmatter’ s flagship engagement at Gram Vikas, and what it reveals about cultivating talent in the social sector.
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Interview

Investing in the long game: Liby Johnson on building Gram Vikas’ communications muscle

Liby Johnson, Executive Director of Gram Vikas, reflects on seven years of building the function from the ground up — and the lessons it holds for others in the sector.
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Case Study

Restructuring communications to drive strategic and cultural alignment

In a prior role, Wordmatter’s Robin Abraham rebuilt a large development organisation’s communication team to gain strategic clarity, boost media presence, and deepen donor engagement across multi-state programmes.
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Case Study

How Gram Vikas made content production a system and a practice

As Gram Vikas scaled threefold over five years, Wordmatter’s Priya Pillai built a communications function that raised visibility, strengthened team capabilities, and drove strategic storytelling to attract partners, mobilise resources, and bring in new talent.
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